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Good Roots

Healthier and more sustainable diets easily.

Duration:

3 Months

Skills

Human Computer Interaction

UX reaserch and design

Teams

Sana Goel

Pricilla

Raavi Virk

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UI + UX Design, Prototyping and user testing

UI Visual Design & Prototyping

Research & Synthesis

Technical Skills

-UI designing, wire framing and prototyping with Figma

-Secondary research , HCI theory application and user research & user testing product.

Product Aim

Promoting healthy & sustainable lifestyles

With rising prices and so many products on the market, maintaining a healthy lifestyle is becoming harder. For someone trying to reduce their carbon footprint, the decision is even more challenging. How do you find the right balance?Our design aims to make this process simpler and help people make informed choices.

Problem Statement

There are growing number of people who want to build sustainable and healthy diet, yet the huge variety of products available makes it hard to know which choices actually support those goals. Whether shopping online or in person, shoppers want to balance personal health with sustainability, but the current grocery experience often lacks clear guidance or support needed to make those decisions confidently.

So...

How can we design solutions that can be applied to both in-person and online grocery shopping to help people build healthy and sustainable diets?

Who are the users?

Health conscious individuals

Who may predisposed to or facing health conditions and working to improve their lifestyle. Helpful for seniors who need to maintain healthy diets.

Environmentally conscious individuals

People looking to reduce their carbon footprint in everyday life and support sustainable companies.

Busy and on the go

This may include students, working peoples, people with young kids. Those who have a lot on their plate and not enough hours in the day!

HCI Lens

Human Computer Interaction is the basis of our design and central to this project. It was the basis of our preliminary research as well as used to refine the design further.

Human Performance (Wave 1)

Pre-attentive processing

Guided how we used colours, iconography, typography and circular scores to represent data.

Cognitive load/decision fatigue

The number of choices causing clutter and distractions. This helped us simplify the product page and reduce visual clutter.

Motor Efficiency

The interface should optimize perceptual and motor actions.

Social and Organizational (Wave 2)

Transparency and Trust

Users value trust in how health and loyalty data are managed. App rewards and incentives often overshadow user wellness goals, thus these were minimised.

Final App Prototype

01.Signing In

Choosing your prefernces

This is the section where you can set up your prefences for your account based on which the app will help you make the right choices for you.

02. Home Page

this is where you can get an overview of your account and progress as well as keep track of recent purchases or navigate to search.

03. Searching up Items

Understanding your product and options

Through the search all ypur options for a givent product can be viewed. Whe you chose an option you cna learn more in detail about its nutrition and sustainability.

04. Scanning Items/h4>

Faster serching on the go

The scanning feture helpys you look at the nutrition and sustainability of the products when their barcode is scanned in store, for on the go searching.