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Bringing the spotlight to small businesses and vendors.
3 week - 2025
Mini project
Interaction Design
problem solving
Sana Goel
Den Kinanti
Benson Dam
Dylan Tonekham
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Interaction Design and wire framing
Designing and prototyping
Visual Research and prototyping
Research and UX writer
-Image editing, compiling and prototyping - photoshop, Figma. -Research about website interactions, presentation of information, web layouts -Comprehensive wireframes and website prototypes.
Got Craft aims to provide a curated market experience, showcasing a wide variety of independent artisan work made by people. By providing a diverse, inclusive space, attendees are able to support small businesses, and makers can engage with their local communities.
Lost in the noise
In our research, we found that an obstacle that local businesses face is volume. With the near infinite amount of options that consumers can pick from online, standing out proves to be difficult.
Personal connection
Additionally, we found that creating personal connections to be paramount for small business. Customers are able to better relate to stories, and and humanizes vendors as people.
How might we focus more on vendors to create personal connections with the buyers, in an effort to make the local market experience more engaging/appealing?
With our approach, Got Craft will be able to showcase stories from vendors to better connect with potential buyers, by connecting them emotionally, and instilling empathy.
We decided to place our focus towards the layout experience of the homepage, and the market page. We found that these areas were the most important places to add visibility for vendors. Making the vendors the forefront in the marketing would bring a spotlight on not just the business but the people and effort behind it. Customer relationships are paramount to better interactions.
Got cafts story and events
We wanted our home page to be simple, bring some attention to the markets and vendors and give the user an idea about what got craft is.
Highlighting the vendors
We wanted to use the market place to bring attention to the vendors. This page has an option to filter through differnt vendors and learn in detail about each vendor.
Throughout the five weeks of this project, I gained a deeper understanding of the importance of research in shaping effective design decisions. I learned how to build a cohesive brand identity through strong art direction and visual design. Developing the website strengthened my skills in prototyping, wire framing, and interaction design, as we focused on creating an experience that was both intuitive and engaging. The microsite combined visuals like images, videos, and animations with text to communicate the essence of the festival in a way that felt dynamic and user-centered.